Target Work - wall text installation- 2000

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Installed at the MCA, Sydney, as part of the Sporting Life exhibition in conjunction with the 2000 Sydney Olympics.

Text forms the central focus of Richard Grayson's site-specific museum installations. Target Work (2000) takes its cue from sporting phrases that find currency within the global corporate arena. Playfully drawing attention to the relationship of sport and capitalism, their presentation as giant roundels evokes diverse associations (production targets, for example) as well as Olympic symbolism via the use of gold, silver and bronze. Grayson's targets read as hectoring cries to action, at once mimicking and undermining modern sports rhetoric.
Reproducing ironically the language of competition, agression and achievement at all costs, they draw attention to the overlap of sport and business in contemporary life.

Rachel Kent MCA